New York City Toy Stores

New York Toy Stores: Toys R Us in Times Square

This flagship Toys R Us store is in Times Square, that little snippet of NYC that gets 26M visitors every year.

This giant store of the giant chain takes the notion of "toy store as fun place" into a whole a new zone, with on-site "attractions" such as: a 60-foot tall indoor ferris wheel; a 34-foot animatronic Jurassic Park T-Rex (above) ; Barbie's Dollhouse that spans two floors; life-size Candyland board game, filled with candy of course; special events and performances (bubble artists, preschool bands...)

Personal shoppers are complimentary, in the store or by phone.

About's Guide for NYC for Visitors has tips for visiting Times Square.

^{*photo (c) Teresa Plowright}

The brief profiles of these stores are meant to introduce these "shopping experiences" to family vacationers; please note that the writer has not visited every store in person. Always check web sites for updates.

Index: New York City Toy Stores

1. Six New York Toy Stores that are Fun to Visit: American Girl Place
2. Build-a-Bear Workshop
3. New York City Toy Stores: F.A.O. Schwarz
4. New York Toy Stores: Nintendo WORLD
5. New York Toy Stores: The Scholastic Store
6. New York Toy Stores: Toys R Us in Times Square